CGC - Briefing

  • CHECKLIST

    Before you get started, please take a moment to review the following cards regarding format, framing, copy, and music usage.


    Then, come back here and double-check the points below to make sure your content is on point from the start:

    -Is the sun too high for shooting? (It creates harsh shadows under the eyes and overexposed products)

    -Is your phone lens clean? (Give it a quick wipe)

    -Is the clothing wrinkle-free? Steamed or ironed?

    -Have you followed the format and framing guidelines from the briefing?

    -Is the focus clearly on the clothing or the shoes? Don’t lose focus.

    -Double-check the other briefing: Are all rules regarding location and background being followed?

    If possible, send a quick photo of your outfit and shooting location to your booker for approval.

    Thanks and good luck!

  • Format

    The right camera settings are crucial. The ideal format for a Reel or TikTok video is:

    Vertical format

    9:16 aspect ratio

    1080 x 1920 pixels resolution

    60 fps

    File format:
    mp4, mov, mpeg, or avi

    File size:
    Maximum 500 MB

  • Framing

    Videos can only be used if all key elements are placed within the safe zone.

    In ads, for example, parts of the video might be covered by captions or other overlays if they’re outside this area.

    So please always make sure to leave enough space and keep all relevant content within the safe zone.

  • Text

    TEXT
    If your video includes any text overlay:

    1. Make sure the text is placed so that it remains clearly visible both on the “For You” page and in the feed — and isn’t covered by other interface elements.

    2. Also ensure that the text doesn’t block or cover any important visual content in the video.

  • MUSIC USAGE

    Please use the music provided in this Dropbox link:

    LINK